E3 Communication for Success – Energy of Knowledge

Awareness of various elements that affect a communication enhances the energy of knowledge making the communication effective…

  • Why – the purpose of communication? There are four primary purposes of any communication
    • To survive
    • For enjoyment / pleasure
    • To share information/ knowledge
    • To evolve and attain fulfillment

In reality we do need all these four types of communication. Neither of them is superior or inferior. These four summarise the purposes of any communication and help determine the appropriate method or channel of communication.

  • How – various modes of communication? We may have to use various modes of communication. Sometimes two or more of the below modes – sama (emotional connect), dana (motivational communication), bheda (reason out through logic) and danda (punish/threaten). The purpose, audience, your position/relationship vis-à-vis the audience, Will of the audience, etc., will determine which mode(s) of communication one need to deploy.
  • When, to whom and where? help to structure the communication so that there is a perfect connect between the communicator and the audience. It is important to note that people are interested mainly in themselves. So, more usage of “you” will provide a better connect with the audience than “I”. A good communicator always builds his communication with the audience’s interests in mind, except when he is aggrieved or his basic interests are at stake. We come across communication workshops where it is suggested that people become aware of how many “I”s and “You”s one uses, to work upon that. This may not actually work, as the superficiality and artificiality in the same will be obvious to the audience. Research has shown that a self-centred person uses more of “I”. Working on one’s personality and developing an all-inclusive attitude will make more of “you”s come out naturally and attract people.
  • Knowledge of cultural, value propositions and interests of the audience vis-à-vis the subject of communication also helps to position the message with audience’s interests in mind.
  • Guna mix of the audience – when, why, where and how of communication will also be decided by guna mix of the audience. Dominant guna (sattva, rajas or tamas) mix of the audience means they are at higher receptive and understanding levels. This helps to choose the appropriate method, language and mode of communication.
  • Some common hindrances to effective communication – IO channel deficiencies, pre-conceived notions, self-image, generation gap, difference in thought wave-length, etc., are some of the common hindrances to effective communication. Prior knowledge of the same helps to overcome that to maximum extent.

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Active Ajna chakra brings clarity, heightened levels of awareness and builds creative ability to handle obstacles and channelize the message ex-tempore during a communication. This is very essential especially for negotiators, teachers, trainers, etc., whose creative abilities are constantly put to test. Yogic practices to keep the IO channel in a healthy condition, practices that activate Ajna chakra, SWAN – self-analysis, etc., are some of the tools given in our scriptures to enhance the energy of knowledge…

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