Milestones of a successful brand…Think_Smiley

Open quotes!

Wipro, one of the world’s most trusted brands, is a name with a long history. Here’s a snapshot of our journey to date:

  • Established in 1945 as Western India Vegetable Products Limited in Amalner, Maharashtra
  • IPO for capital in February 1946
  • Ventured in to the fledgling IT industry in 1981
  • Established software products and exports subsidiary, Wipro Systems Ltd. in 1983
  • Pioneers in marketing indigenous Personal Computers in 1985
  • Established a Joint venture with GE in 1989
    • Entered IT services in the 1990s – we were among the pioneers in developing the ODC (Offshore Development Center) concept
  • Software business assessed at SEI-CMM Level 5 in 1998
  • Listed on NYSE in 2000 (NYSE:WIT)
  • The first company in the world to be assessed at PCMM Level 5 in 2001
  • Entered the BPO business in 2002
  • Entered the Eco-energy business in 2008

Close quotes!

–          What do you think helped WIPRO evolve and change its identity as the situation around changed?

–          What characteristics does an organisation/individual need to possess to evolve?

–          How can one nurture/develop those characteristics?

–          What are the tools available to us to develop those characteristics?


The milestones may differ. The level of achievements may differ. But the underlying principle remains the same in the journey of any successful company or individual. People, things and situations around undergo change continuously. These lead to disappointments, insecurities and fears. Successful are those who tread this journey carefully with maturity and poise. What characteristics determine maturity? What is a poise behavior?

Ancient Indians thought so much about nothing they gifted zero to the world. No need to mention the role zero has played in making the world that is today.


We can attempt to get answers to the above questions from internet or some book or from the person next to us. That’s what we generally tend to do, search for the answers outside.

Instead, can we take the road less travelled? Can we spare some time to find answers to the above questions, by searching within?


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